Birmingham and the West Midlands, run from Wrexham
Google Ads for Birmingham businesses, managed for a flat monthly fee
From £249 a month, set by how much you spend and never a percentage of it. The person who builds your account is the person who runs it and the person who answers the phone. We have no office in Birmingham; what you get instead is a same-day change whenever you ask for one.
Not advertising yet? Test the page your ads would land on
Speed on a phone, the form, the things Google scores as landing page experience. Runs in Quence, our own tool, no sign-up.
- 0% of ad spend taken as fee
- 3-month minimum, monthly after
- One client per sector in Birmingham
The free check tells you
- How much of last month went on searches that could not buy
- Whether your calls and forms are being counted at all
- How fast your landing page is on a phone
The short answer
What does a Birmingham PPC agency cost?
Here it costs £249 a month for ad spend up to £1,000, £399 up to £3,000 and £599 up to £8,000, plus £199 once to build the account, and the ad spend itself goes to Google on your card. Most Birmingham agencies do not publish a fee; the ones that do start well above £1,000 a month or take only accounts spending several thousand.
Prices exclude VAT and were reviewed on 5 September 2026. The full breakdown, the terms and what is not included are on the pricing page.
Where we are, honestly
We have no office in Birmingham. Daniel Stoychev runs every account from Webso Digital in Wrexham: 82 miles away, 1 hour 41 minutes by road when we come to see you, which we do by appointment.
Day to day that means a video call or a phone call whenever you want one, a change made the same day you ask, and nobody between you and the person with the account open. It also means no city-centre overhead, which is part of why the fee stops at £599.
Every area we cover, with the real drive timesThe fee model, in pounds
A percentage of spend at three Birmingham budgets, against the flat fee
Agencies that take a share of spend usually quote somewhere between 10 and 20 per cent; the table uses 15, the middle of that range. Read the last row before the others: at the smallest budget the percentage looks cheaper, and it is also the budget almost nobody charging that way will take.
| Monthly ad spend | 15% of spend, a month | Flat fee here, a month | Over a year |
|---|---|---|---|
| £8,000 | £1,200 | £599 (Scale) | £7,212 less on the flat fee |
| £3,000 | £450 | £399 (Growth) | £612 less on the flat fee |
| £1,000 | £150, if an agency would take it | £249 (Starter) | £1,188 more on the flat fee, for an account that is read every week |
The difference that matters is not the arithmetic. A percentage pays the agency more every time your budget goes up, whatever comes back; a flat fee pays the same whether we recommend spending more or less, which is why our reports recommend less as often as more.
By sector
Six kinds of Birmingham business, six different accounts
Solicitors
Clicks that cost more than a pint, intake forms that qualify, and the compliance line that must not be crossed.
Trades
Emergency plumbers, electricians and roofers: calls as the conversion, a radius that matches the van.
Restaurants and hospitality
Bookings, functions and a tight radius, with the spend moved for matchdays, the Christmas market and NEC weeks.
Property and lettings
Valuations for agents, tenant finds for landlords, student lets around Selly Oak on the academic calendar.
Automotive
MOT, service, repair and used-car searches for garages, body shops and dealers across the conurbation.
Manufacturing and B2B
Specification searches, lead quality fed back into the bidding, and a sales cycle that runs for months.
Shops and online stores are a channel rather than a sector, so they have their own page: Shopping ads for Birmingham retailers.
The market
Where Birmingham searches come from, and why the radius is the first decision
Birmingham is 1,144,900 people in the city alone (ONS Census 2021) before Solihull, Sutton Coldfield, the Black Country and Coventry are counted, and the searches do not spread evenly. A campaign that treats the whole conurbation as one place pays Bullring prices for Erdington jobs. The account is built around where your customers actually stand when they search.
Seasons matter too: the Frankfurt Christmas Market fills Victoria Square from November, five universities start their year in September, and a matchday at Villa Park or St Andrew's, a Test at Edgbaston or a show at the NEC changes what a hospitality campaign should be bidding on that week.
- Jewellery Quarter
- Jewellers, workshops and the trade around them: ring and repair searches from the whole region, Shopping ads that need a clean feed.
- Colmore Row and Brindleyplace
- Law firms, accountants and the office trades, where a click can cost more than lunch and the enquiry form is the campaign.
- Digbeth, Kings Heath and Moseley
- Independent restaurants, bars and shops that live on a one-mile radius, evening bookings and event weekends.
- Edgbaston
- Private clinics and practices beside the cricket ground, with the compliance rules of health advertising to respect.
- Selly Oak and the university belt
- Student lets, term-time services and a demand curve that resets every September.
- Erdington, Sutton Coldfield and Solihull
- Family homes and the trades that serve them: boilers, roofs, drives and the emergency searches at 11pm.
- Longbridge and Castle Bromwich
- A long automotive history and the garages, body shops and parts suppliers that came with it.
- The Black Country and Coventry
- Wolverhampton, Walsall, Dudley, Sandwell and Coventry: manufacturing, distribution and trades that sell to Birmingham but are not in it.
The first ninety days
Four phases, and the third month is the first one worth judging
The routine is the same on every account and it is written up in full on the how-we-work page. This is the short version.
Days 0 to 14
Build or repair
Structure agreed in writing, tracking proved by a test call and a test form, negatives seeded, ads live.
Days 15 to 30
Cut the waste
Every search that spent money is read; the ones that could not buy are excluded. Budget moved to the hours the phone is answered.
Days 31 to 60
Feed the bidding
Enough clean conversions for Smart Bidding to work with; the landing page changed where the data points; the first report.
Days 61 to 90
Judge and decide
Cost per enquiry against what an enquiry is worth to you. Spend more, spend less, or stop, said plainly in the report.
Proof, stated carefully
What we can show you today, and what we will not pretend to
There is no Birmingham PPC case study on this site yet, and there will not be one until a client agrees to publish real numbers. What exists is a worked example labelled as such, measured results from the website work the landing pages are built on, and a method you can check against your own account.
Things we will not do to your account
- Take a percentage of your spend, or bill the ad spend through us with a margin on it.
- Leave Google's auto-apply recommendations switched on.
- Run Performance Max as the only campaign, so nobody can see which searches spent the money.
- Report clicks and impressions as if they were customers.
- Take two Birmingham businesses in the same sector on the monthly plans.
- Show a Google Partner badge, a review score or a client logo that is not real.
Free, and useful tonight
Two tools we built, and the check that uses both
Negative keywords for your sector
Type your trade into the generator on Competitor Watch and it returns the words that attract job seekers, students and the free-and-cheap crowd, ready to paste into a shared list. Add the West Midlands towns you do not serve and you have the first hour of every account we build.
Open the generatorYour landing page, measured live
Quence reads the page as a phone on a slow connection would: how long until it is usable, whether the form and the number work, what the headings say. Google scores landing page experience into Quality Score, and a slow page pays more per click for the same position.
The free 72-hour check
For an account already spending. Six checks read by a person, a written note back within 72 hours, nothing changed in the account. Needs the ten-digit customer ID and nothing else. The paid £150 audit is the long version, and the page explains the difference.
Request the free checkQuestions Birmingham businesses ask before they call
Do you have an office in Birmingham?
No. The account is run from Wrexham, 82 miles and about 1 hour 41 minutes by road, and we come to you by appointment. Everything in Google Ads happens on a screen, so what you get instead of a Birmingham address is the person who built the account making the changes himself, usually the same day you ask, with no account manager relaying messages. Not paying city-centre rent is part of why the fee is £249 to £599 rather than four figures.
What does a Birmingham PPC agency cost?
Here, £249 a month for ad spend up to £1,000, £399 up to £3,000 and £599 up to £8,000, plus a one-off £199 to build or rebuild the account. Ad spend is separate and goes to Google on your own card. When we read the ten largest UK PPC agency websites on 5 September 2026, the lowest published monthly fee was £1,500 and most published nothing at all.
Which Birmingham businesses do you take on?
Solicitors, trades, restaurants and hospitality, estate and letting agents, garages and dealers, and manufacturers with a B2B sales cycle; each has its own page here because each is run differently. One client per sector in Birmingham on the monthly plans, so a family law firm and a conveyancer can both be clients and two family law firms cannot.
Is Google Ads worth it for a small Birmingham business spending under £1,000 a month?
Often, and the arithmetic decides. A click in most Birmingham service sectors costs low single figures in pounds; at £3 a click and one enquiry in twenty clicks, £800 buys around thirteen enquiries, and if one in three becomes a job worth £300 the sum works after the £249 fee. If it does not, the free check says so and we would rather tell you than take the fee.
How do you target Birmingham without wasting spend on the rest of the country?
Location targeting set to people physically in the area, never the default that includes anyone anywhere who searched about Birmingham; a radius or a list of postcode districts that matches where you actually trade; and a negative keyword list of the West Midlands place names you do not serve, because a Wolverhampton search is a wasted click for a Solihull garage.
Do I need a Birmingham agency, or can Google Ads be run remotely?
It can be run from anywhere with the account open and the phone answered, which is what happens here. What a local agency genuinely offers is a meeting room; what it usually costs is an account manager between you and the person doing the work. Our answer is a video call whenever you want one and a visit by appointment, with the account run by one named person from start to finish.
How quickly will Google Ads bring enquiries to a Birmingham business?
The first clicks arrive the day the campaign is approved and the first enquiries usually within the first two weeks. The first month is spent removing the searches that could never have bought and proving the tracking; the third month is the first one worth judging, which is why the minimum term is three months and no longer.
What is the free Google Ads check, and what is the catch?
It is a written read of an account that is already spending, back within 72 hours, needing only your ten-digit customer ID and a read-only access request you approve. It covers six things: search terms waste, negative keywords, whether calls and forms are tracked, landing page speed, ad assets and budget against CPC. There is no catch beyond the obvious one: if it finds a lot wrong, we will offer to fix it for the fees on the pricing page.
Send the account ID. Within 72 hours you know where last month's money went.
The free check needs your ten-digit Google Ads customer ID and nothing else. Daniel Stoychev reads the account himself and writes back within 72 hours. If you would rather talk first, the phone is answered in office hours by the same person.